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Plan with Friends

Saturday Movie Night

Pick a showtime

7:30 PM — Film Forum

Nosferatu (132 min)

LB
DN
MJ
3 votes

9:15 PM — Prince Charles

Nosferatu (132 min)

AK
1 vote

5:00 PM — BFI Southbank

Nosferatu (132 min)

PW
1 vote

4 of 5 friends voted

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The Problem

The Magnificent Seven built algorithms to trap your attention. We built ours to release it.

Every other feed is tuned to maximize minutes on-screen. Infinite scroll, bottomless rec engine, every nudge pulling you deeper. When the goal is attention, "went outside and met a friend" is a failure metric. We're playing a different game — the one where the feed succeeds when you close the app.

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Infinite scroll

There's always one more post. You never actually decide to go anywhere.

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The attention bubble

Tuned so precisely to what you already like that you never see the show just outside your usual.

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Paid looks the same as organic

You can't tell who paid to be in your feed. We can. You should too.

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Screen time is the KPI

Other apps optimize for minutes in-app. Going somewhere is a failure state for them.

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