The web app is on-brand. The places the brand actually *travels* — the app on your phone, the email in your inbox, the card on a shared link — are not yet. Each surface below is shown Current ▸ Proposed. This is a review gallery: nothing here is live.
The shipping app accent is Apple system indigo #5856D6.
The mark, the primary button, the outline buttons, and the links are all tinted by a
single AccentColor.colorset —
so one edit flips every onboarding screen to Signal Orange. Prominent buttons use
brand-strong because white-on-#FD4F00
fails AA.
What changes: the accent
(#5856D6 → Signal Orange) via one
AccentColor.colorset edit — rebranding the template-tinted
mark, splash, welcome, and gate at once. Prominent fills + link text move to
brand-strong #C93F00 (AA on white); the tab-bar selection
picks up the accent (today it's neutral). The Swift sweep is #5943 Phase 4.
These recreations power the live flow walkthroughs → — the same screens, chained into a journey.
Transactional email ships a purple gradient #667eea→#764ba2
and a legacy wordmark — across ~10 templates with five unrelated palettes (purple, indigo
#6c63ff, green, amber). Proposed: one shared oat
layout, the new mark, and a brand-strong
bulletproof button.
Hi there — you're going to:
Sent via Wombie
Hi there — your spot is confirmed for:
Sent via Wombie · logo served from a permanent versioned URL
Today's 800×419 cards embed the legacy general-op
wordmark in Arial, over six per-entity
gradients. Proposed: the new mark + gradients derived from the canonical tokens. The
entity→gradient mapping and the card font
(C4: OFL vs Arial) are decided in
Phase 2 — this shows the direction.
Review gallery only. These are HTML
mockups — the real cards render SVG→PNG via rsvg-convert, so the
proposed brand type needs a font on the render host (C4). Migration is #5943 Phase 2.